Ask any benefits leader what’s changed in the last few years, and you’ll get a familiar answer: everything. In this conversation with HR.com, Brandon Wise, Senior Director of Total Rewards at Recovery Centers of America, talks about the gap between access and understanding, why a “valuable” benefit can still go unused, and what he thinks disappears from benefits strategy entirely by 2030. His take is a useful gut check for any team building benefits platforms or communications this year: information alone has never been the hard part.
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