Recently, the travel industry has seen a powerful shift as travel rebounds to pre-pandemic levels, yet data shows more Americans are now opting for alcohol-free vacations. Also known as “sober travel” or “dry tripping”, several sources suggest today’s travelers are increasingly interested in vacationing without taking a single sip of booze. According to Katie Couric Media, searches for “sober travel”, “dry tripping,” and “alcohol-free vacations” have jumped 205% in early 2025 compared to the first half of 2024, and engagement on these topics has surged over 2,500%.
In addition, data by Expedia indicates 40%+ of travelers in 2023-24 were likely to book a detox or alcohol-free trip in the following year. Per the Global Wellness Institute, the wellness tourism industry, often synonymous with sober travel, is expected to reach $1.3 trillion by next year. To learn more about the “dry tripping” and sober travel trends, I chatted with Rachel Holliday, Recovery Support Specialist Supervisor at Recovery Centers of America at Monroeville. Here’s what she shared about the rising interest in vacationing without alcohol and her best tips for planning sober travel in a so-called “boozy world.”
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